We recently had a customer request that we offer web analytics software.  They didn't like the idea of giving all of their data to Google.

Who does?

They then listed a bunch of features they wanted to see in a web analytics package.

MuVar has all of those features.  It looks like we need to update our sales page to highlight the use of MuVar not only as a multi-variate testing tool, but also as a way of tracking the source of traffic and sales.

The current version of MuVar allows you to track traffic by four different methods all at the same time.  Here they are:

1. Clickbank hoplink.  If you sell your product via Clickbank, MuVar automatically shows you which sales came from Clickbank and even the affiliate ID of the Clickbank user.

2. URL.  MuVar automatically captures the URL that was clicked on to lead to your sales page.  That's true even if someone clicks on a link and then bookmarks your page and comes back 20 times via the bookmark or by typing in your URL.  MuVar still knows how they originally got to your sales page and will show you the URL of any traffic and sales.

3. Domain.  MuVar also chops the URL down to a domain only so that you can see all of your traffic from Google Adwords or other advertising that will show separate URLs for each click.  With MuVar, you can see your conversion ratio for each URL (each keyword you bid on in Google Adwords or other advertiser) and you can see your overall conversion rate, traffic and sales from Google as a whole.

4. A method you can control completely yourself.  If you can control the URL of the click, you can use the S parameter to set the source of the traffic and track that separately. 

If you are doing article marketing for instance, you can use a URL to your site that includes the s parameter and MuVar keeps track of that traffic and gives you monthly reports on the source of your traffic, number of sales, conversion rate and visitor value.  You just send traffic to http://www.yourdomain.com/?s=xxxxx where xxxxx is a unique code for each article.  This gives you complete control over how you want to divide up your traffic reports.

All of this is built into the latest version of MuVar.  You don't need any external tools to use MuVar for web analytics.